Personal brand building has become increasingly important in recent years and there are many good examples of why. It used to be that high profile celebrities were the only ones with credible personal brands but with access to so many platforms and the online world in which we live, more people are paying attention to how they position themselves.
Whilst it can often be a bad idea to associate a personal brand closely with your business (making it difficult to exit), building a personal brand alongside whatever you’re doing can open up doors that might ordinarily have been padlocked shut. It allows you to position yourself as a thought leader on the topics you’re knowledgeable about and this is a strong position to be in.
As more and more people look to improve their personal brand (perhaps inspired by people like Gary V) more and more people appear to be pushing the boundaries of what I would suggest is acceptable in terms of endorsements and accreditations.
Endorsements, testimonials, featured clients, features on high profile media etc. all add very strong social proof and look impressive, which is why they’re quite common (although I do probably see more of this type of thing due to my work in digital marketing). When you dig a little deeper, a lot of these accreditations are either false or have simply been bought. In one instance, I found someone claiming they were featured on the BBC and when I gud a little deeper, they’d actually just commented on a BBC article. Hardly ‘featuring’ on the BBC! Another guy was claiming he had been referenced by a Richard Branson when actually, Richard Branson was talking about someone else with the same name. Another guy met Robert De Nero at a book signing, had his picture taken with him and used it all over his marketing claiming he often gives Bobby financial advice.
You’ll frequently see people claiming to be featured on Forbes, Entrepreneur and many other of these types of publications. It’s actually relatively easy to become a contributor on some of these sites but it that’s too much like hard work, £1000 should do it.
In my experience, people who have actually been featured in high profile publications or had guest appearances anywhere link to the coverage so you can go and read it for yourself.